Stop us if you’ve heard this one before: A major brand changed its logo, and people can barely handle it.
Instagram gave its logo and interface a major rehaul Wednesday, flipping the iconic little camera to a cleaner-looking colorful gradient. “Our updated look reflects how vibrant and diverse your storytelling has become,” Instagram wrote of the change.
Well, people’s reactions were certainly “vibrant and diverse.” Some thought the new look was… a throwback.
The déja vu is strong. Why? The exact same thing happened when Facebook added the reaction buttons! (Even though apparently no one uses them)
The change-averse feels were just as intense — probably more so — when Twitter pulled a Lucky Charm in 2015 and turned their “favorite” stars to “like” hearts.
Remember back in 2012 when Facebook switched from walls to “timelines?” It was basically the end of the world for a few weeks. (A 2012 poll conducted by a security company showed less than 10% of Facebook users at the time actually liked the change.)
Take the above tweet, multiply it by several thousand, and you have a pretty accurate representation of how mad people were. Yet somehow, even that we survived. Can you even remember what the old Facebook layout looked like?
Give it a couple of weeks, and if recent history has proved anything, Instagram’s widely mourned little hipster camera will be a distant memory.